Brand identity, beyond the logo.
A logo identifies a brand. A visual identity gives it a consistent way to appear, speak and be recognised. Katharsis connects positioning, naming and design into one system.
When is identity work useful?
When you are launching a brand, changing its direction, or finding that your website, packaging and social posts look unrelated. The starting point is what the brand stands for, who it addresses and what makes it different.
What can the project include?
Depending on the agreed scope: positioning, naming, a logo and its variations, typography, colour palette, graphic language and examples of use. A visual guide explains how the elements work together. The exact deliverables are agreed before design begins.
How does the process work?
We begin with a conversation and a brief, explore a visual direction, then refine the selected approach in its real contexts. Reviewing a logo on a website or a small label is more useful than judging it only on a presentation slide.
What should you prepare?
Share your product or service, audience, existing materials, intended uses and desired launch date. References help when you explain what you like about them. A budget range helps define a realistic scope; price and timing depend on that scope.
Tell us what you have in mind.
A short brief is a good place to begin.